The Partnerships and Sponsorships team at the Canadian Football League is responsible for cultivating and managing strategic relationships with corporate partners and sponsors to enhance the league's visibility and revenue. This team focuses on developing innovative sponsorship packages that resonate with fans and align with the CFL's brand values, while also exploring new opportunities in emerging markets like sports betting and gaming. By leveraging the league's unique strengths and passionate fan base, they aim to create long-lasting partnerships that elevate the CFL experience for both fans and sponsors alike.
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