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Tyler Keenan currently serves as the Chief Revenue Officer for the Canadian Football League, a position held since April 2024. Prior to this role, Tyler was with OverActive Media from April 2019 to April 2024, where responsibilities included serving as Senior Vice President of Partnerships & Revenue and Vice President of Global Partnerships. From April 2017 to April 2019, Tyler was the Head of Marketing and Partnerships at stackt. Tyler's career in sports marketing began at Nike Golf Canada, where roles included Canada Brand Director and Brand Communications Manager from January 2007 to April 2017. Tyler also worked at Mosaic Sales Solutions as a Senior Account Manager from September 2003 to December 2007 and briefly at Nike Canada in Sports Marketing in 2003. Tyler holds a BCom in Marketing & Management from the State University of New York at Plattsburgh, completed between 1999 and 2003, and attended Western University from 1997 to 1999.