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Ysabel Viau, MBA, CQ Certified, currently serves as the Leadership and Corporate Giving professional at the Canadian Cancer Society since September 2023 and as the Founder & CEO, Cultural Strategist, and CQ Certified Trainer at ACCULTURA since September 2018. Viau has also held positions as a Visiting Professor at HEC Montréal since January 2020, focusing on Communications and Cultural Intelligence, and previously worked at One Woman Army from 2012 to September 2018 as a writer and strategic development expert. Prior to that, Viau founded ATHENA inc. and served as a Country Manager for Hachette Filipacchi and KaZiBao.net, alongside experience at ZENON-MEI et Microcode-ZENON and ZARO Design & Communications inc. Viau's educational background includes an MBA in marketing from Université de Sherbrooke, and certifications from multiple institutions, including the University of Oxford and the University of Alberta.