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Jesse Soroka is an experienced marketing and category management professional, currently serving as a Category Manager at Canada Computers since January 2018, where responsibilities include managing the sales strategy, product mix, and inventory control for various tech categories across retail stores and an e-commerce platform. Notable achievements include developing collaborative relationships with brands to achieve significant sales and profit growth, optimizing inventory levels, and executing effective promotional strategies. Prior roles include Category Analyst and Marketing Analyst at Canada Computers, and Marketing Coordinator at HD Supply Canada. Jesse holds a Bachelor of Business Administration in Marketing from Wilfrid Laurier University.