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Pascal Urscheler is a seasoned marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as Chief Marketing Officer at AZUR Freizeit GmbH and Camping Lodge AG, Urscheler also holds the position of Chief Communications Officer at lodgyslife. As the CEO and Founder of Beyond The Obvious, Urscheler focuses on transformative brand strategies. Additional contributions include advisory roles at Matchspace and mikafi, alongside a tenure as Market Development Manager at TD Reply and Global Head of Marketing & Communication at Zühlke Group. Urscheler's earlier experience includes leading marketing initiatives at Zurich University of the Arts. With a Master Level certification in Marketing from IMB / Universität Bern, Urscheler combines strategic insight with hands-on leadership in brand and communication.