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Sam Degenhard is the Founder and CEO of Campfire Ranch, an outdoor hospitality brand established in June 2019, and has also served as an Academic Advisor at Western Colorado University since January 2022. Degenhard's previous experience includes roles at Red Bull from August 2011 to June 2019, where responsibilities spanned from Sports Marketing Manager to National Event Marketing Manager, focusing on regional sports marketing strategies and event production. Additional experience includes positions at Western State Colorado University as a Western Ambassador, a Broker Assistant Intern at Marcus & Millichap, and various roles in bicycle and ski technical sales and service. Sam Degenhard holds a Master's in Business Administration (Outdoor Industry) and a Bachelor's in Business Administration - Marketing from Western Colorado University.