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Liam Davies is currently the Creative Strategy Lead and Head of Paid Social at Campfire. Prior to this, Liam worked as a Senior Paid Media Executive at Digital Next in the UK, and as a Social Growth Manager at Social Chain. Liam also has experience in freelance paid social advertising through their work at Social Client Boost. With a Bachelor of Science degree in Sports and Exercise from the University of Central Lancashire, Liam has a strong background in managing and analyzing paid social campaigns for a variety of clients and brands.