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Nicola Mcguckien serves as the Vice President of Customer Strategy for Campbell Snacks at Campbell Soup Company, a position held since September 2020, following a series of leadership roles within the company. Prior experience includes Vice President of Sales for Grocery Direct and various strategic positions focused on category management and customer development, contributing significantly to sales growth and channel strategy. Notable achievements include driving $350MM in gross sales for the Discounter channel and generating 125% of total US Meals and Beverages growth in 2017. Nicola has a robust history of enhancing category leadership, executing successful promotions, and managing key customer relationships, particularly with major accounts like Dollar General and Ahold USA.