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Nicoletta Pianta currently serves as the Global Product Lifecycle Management Director at Campari Group, focusing on innovation and renovation process improvement and global portfolio management since December 2019. Previously, Pianta spent over 17 years at Diageo in various roles, including Relationship Manager, where coordination of activities aimed at exceeding client expectations was central, and Innovation Programme Manager, overseeing the innovation and renovation agenda for wines. Earlier experience includes positions at F.lli Saclà S.p.A. as Brand Innovation Manager and Export Area Manager, where responsibilities encompassed trade and consumer marketing and implementation of marketing plans for diverse regions. Pianta began a career at Macy's as a Sales Representative and completed an internship at Pacol Nut SA. Educational qualifications include a Bachelor of Science in Business Administration from the University of Nevada, Reno, and a degree in Business Administration specializing in International Marketing from the University of Torino - SAA Business School.