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Geoffrey Tan is an accomplished IT professional with extensive experience in data analytics and business partnership across the Asia Pacific region. Currently serving as the IT Business Partner & Data Analytics for Campari Group since September 2022, Geoffrey previously held multiple leadership roles at GSK from October 2018 to September 2022, including APAC Digital Data & Analytic Lead and GSK Consumer HealthCare Data & Analytics Separation Lead. At Diageo, from October 2011 to July 2018, Geoffrey contributed as the Analytics Technology and Development Manager - Global, and held various positions focused on enhancing information and analytics capabilities across the APAC region. Earlier career experiences include roles as an SAP BI Consultant at Bluefin Solutions and as a Process Engineer at Celestica. Geoffrey holds a Bachelor of Engineering (Hons) in Electronics majoring in Telecommunication from Multimedia University.