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Alexandre Pradon is an experienced marketing professional with a robust background in the luxury goods and beverage industries. Currently serving as Chef de Produit Senior - Apéritifs at Campari Group since September 2021, Alexandre has previously held roles including Chef de Marché - Vins Tranquilles at Verallia and Trade Marketing Associate at Moët Hennessy, where responsibilities included developing trade marketing programs and managing trade marketing projects. Earlier positions encompass Brand Manager and Marketing Manager Assistant roles in Global Travel Retail, along with stints at TAG Heuer, Champagne Piper-Heidsieck, Rémy Cointreau, Cartier, and Louis Vuitton. Alexandre's educational credentials include a Master in Marketing from NEOMA Business School and a Level 3 certification from the Wine & Spirit Education Trust.