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Asuncion Zorrilla has extensive experience in the hotel and events industry, holding various directorial positions in reputable companies such as Camiral Golf & Wellness, Grup Peralada, and HUSA. With a Bachelor's degree in Accounting and Business Management from EAE Business School and a degree in Hotel Management from Universitat Autònoma de Barcelona, Asuncion has a strong background in revenue management, event management, team motivation, and implementing new processes to improve services and sales.