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Melissa Taylor is an experienced digital marketing professional specializing in social media management and content creation. Currently serving as Social Media Manager at Allwyn North America since November 2019, Melissa builds and strategizes social media presence for the Illinois Lottery across platforms such as Facebook, Instagram, Twitter, and YouTube. Previous roles include Digital Marketing Consultant for various industries, and Social Media and Content Specialist for Gold Eagle Company, where significant follower growth and engagement were achieved. Melissa holds a B.A. in English, Media, Rhetorical, and Cultural Studies from the University of Illinois Chicago and has contributed to publications and marketing initiatives in multiple capacities throughout a progressive career in digital media.