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Julie Bradford is an accomplished professional with extensive experience in the wireless technology sector, currently serving as the Head of Techno-Economic Analysis at Real Wireless since October 2010. In this role, Julie leads the techno-economic capabilities and integrates technical and economic perspectives in investment strategy projects. Julie is recognized as a thought leader in the techno-economic assessment of wireless networks, particularly in relation to 5G services and architectures. Additionally, since July 2019, Julie has been a Board Member and Virtual Networks SIG Champion at Cambridge Wireless, focusing on the future of virtualisation in wireless networks. Previous roles include Senior Systems Engineer at Airvana and Wireless Consultant at PA Consulting Group, among others, with a strong educational background that includes an MEng in Electronic Engineering with Business Management from the University of York and a PgC in Management from the University of Bath.