Sam Campbell is an experienced professional in digital analytics and business intelligence, currently serving as the Senior Director of Digital Analytics at Cambria. Previously, Sam held significant roles at Life Time Inc. as Principal Strategic Insights and at Blue Cross and Blue Shield of Minnesota, where responsibilities included Business Intelligence Manager and multiple analyst positions. Sam began a career in digital strategy and social media at L'Oréal and 3M. An academic background includes a Bachelor's degree in English and Public Relations from Minnesota State University, Mankato, obtained between 2006 and 2010.