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LUIS FERNANDO RINCÓN CUÉLLAR is a Senior Partner at RINCÓN-CUÉLLAR & ASOCIADOS, specializing in Corporate and Commercial Law across Latin America since June 2009. RINCÓN CUÉLLAR's expertise encompasses various areas including Corporate Governance, International Commercial Contracts, Arbitration, Intellectual Property, Fashion Law, Sport Law, Competition Law, Consumer Protection Law, and International Trade & Investment Law. Additionally, RINCÓN CUÉLLAR serves as the President of the Intellectual Property Commission for ICC COLOMBIA and as Vice President of the Asociación Colombiana de Derecho Deportivo. RINCÓN CUÉLLAR co-founded Colombia Proptech and holds several arbitration roles across institutions in Bolivia, Colombia, El Salvador, and Peru. RINCÓN CUÉLLAR's educational background includes a Master's in Business Law from the University of Geneva and a law degree from Pontificia Universidad Javeriana, complemented by advanced arbitration training from the Chartered Institute of Arbitrators.