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John J Franco-Santofimio is currently serving as the Gerente de Estrategia de Financiamiento Empresarial at Gobernación del Valle del Cauca since January 2024 and is also a Profesor de Finanzas at Pontificia Universidad Javeriana since March 2023. With extensive experience in finance and business strategy, John Franco-Santofimio has held various advisory roles, including assisting the Cámara de Comercio de Cali and the Alcaldía de Cali in developing financing strategies. As a Director and Co-Founder of Valu | Finance House, John Franco-Santofimio promotes sustainable and inclusive economic practices. Previous positions include financial advisor at iNNpulsa Colombia and roles at Banco de Occidente, where John Franco-Santofimio gained comprehensive expertise in corporate credit and project finance. Educational qualifications include an MBA and BBA from Pontificia Universidad Javeriana.