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Katie Lancaster is an advisor at Callaly. Prior to that, they were the founder of KatieLancasterStrategy, a company that operated internationally for startups, SMEs and corporates across a broad range of industry sectors. Before that, Katie was the global planning director at Grey Group, where they were the global strategic lead for key GSK portfolio brands, and also held a consultative role for Vodafone Ireland B2B and B2C.

Katie has also worked as a planning partner at RKCR/Young & Rubicam and as a board planning director at WCRS. Katie started their career as a senior planner at M&C Saatchi.