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Braden Loveridge is a seasoned professional in the food and beverage sector with extensive experience in business development and account management. Currently serving as a Business Innovation Advisor at Callaghan Innovation since February 2019, Braden previously held roles such as Business Development Manager at Zero Impact Ltd, where responsibilities included managing a portfolio of eco-friendly products, and Key Account Manager at Amcor, focusing on major clients like Fonterra and Nestle in the Asia Pacific region. Braden's early career included roles at Boosta Ltd, VIP Packaging, Transglobal Retail Foods, and Penford Products, all contributing to a strong foundation in FMCG and B2B environments. Braden holds a Post Graduate degree in Business Administration in Finance from The University of Auckland and a Bachelor of Technology in Food from Massey University.