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The Sales Team at Califia Farms is responsible for driving revenue by developing and managing relationships with retail and wholesale partners, including grocery stores, natural food stores, and food service providers. They strategize and negotiate product placements, promotions, and contracts to expand Califia Farms’ market presence. Through regional management and national account oversight, the team ensures the availability and visibility of Califia Farms’ diverse range of natural, non-GMO beverages to consumers across various channels.