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Dea Gersh-Adler has extensive experience in marketing and innovation, currently serving as Vice President of Innovation and Marketing at Calcalist since October 2007, where responsibilities include product implementation and designing comprehensive marketing strategies across various channels. Prior to this role, Dea held the position of VP of Marketing at Reinhold Cohn Group from June 2018 to January 2023, and served as Marketing Manager at Tnuva from June 2002 to October 2007, where multi-year marketing plans and product development processes were established. Dea also has experience as Vice President of Sales and Marketing at Rapid Billboards, focusing on business contract negotiations and client relationship management, and began a career in media as an Editor and Producer at radio le'lo hafsaka. Educational qualifications include an Executive Master’s in Business Administration from Bar-Ilan University and a B.A. in Communications and Political Science.