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Lindawaty Lauw has a strong background in marketing and brand management. Lindawaty began their career at Unilever in 2009, initially working as an Assistant Brand Manager for Sunlight. Lindawaty then held various roles at Unilever, including Assistant Brand Manager for Rexona and Global Assistant Brand Development Manager for Deodorant. In 2013, they served as the Executive Assistant to the Personal Care Vice President, where they provided strategic information management and was responsible for analyzing brand performance. In 2014, Lindawaty joined PT Fonterra Brands Indonesia as a Senior Brand Manager, where they developed brand innovation roadmaps and marketing programs to drive business growth. Most recently, they served as the Head of Marketing Snack Category at Calbee-Wings Food.

Lindawaty Lauw attended Universitas Pelita Harapan from 2005 to 2009, where they obtained a Bachelor's degree in Industrial Engineering. Lindawaty also has additional certification in Integrated Marketing Communication, though details about the institution and the specific timeframe of obtaining the certification are unknown.