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Federico Saccani is an accomplished Executive Creative Director with extensive experience in the advertising and communication industry. Currently serving as Executive Creative Director at Caffeina | Ideas Never Sleep since January 2023, Saccani previously held the same position at H48 from March 2020 to January 2023, and worked as Creative Director & Board Member at Hi! Comunicazione from October 2018 to March 2020. Saccani's creative expertise spans multiple roles and companies, including senior copywriting positions at Hi! MullenLowe and Wunderman/Y&R Group, contributing to campaigns for notable clients such as Carrefour, PlayStation, and Land Rover. Holding a Master's degree in Comunication pubblicitaria from Università degli Studi di Modena e Reggio Emilia and a Bachelor's degree in Communication and Media Studies from Università degli Studi di Parma, Saccani combines academic knowledge with a robust professional background in advertising and creative direction.