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Helena Ribeiro possesses extensive experience in sales and customer relationship management, currently serving as Sales and After-Sales Leads’ Management at Caetano Retail since December 2018, where responsibilities include leading a central team to enhance online sales through effective lead management. Prior roles include Quality Customer Relationship Management and Software Asset Management Specialist at Faurecia, and various positions at Hilti, including Account Manager and Product Manager. Helena's academic background includes a Master of Business Administration from Porto Business School and advanced programs in Business Ethics and Digital Transformation from IE Business School, highlighting a strong foundation in management and marketing. Additional qualifications in English from the British Council and a Master’s degree in Management Sciences further complement Helena's professional expertise.