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Mark Snow

SVP & General Manager, Consumer Marketing & Insights at Cable and Telecommunications Association for Marketing

Mark Snow is a seasoned marketing executive with extensive experience in the Broadband and Media industry, currently serving as Senior Vice President and General Manager of Consumer Marketing & Insights at CTAM since November 2010. In this role, Mark leads the national marketing cooperative, overseeing initiatives such as the National Mover Marketing Program, which generates over 2 billion digital impressions and 7 million leads annually on a $20 million budget. Mark's expertise also includes conducting in-depth research and insights, implementing marketing and sales best practices, and previously managing marketing strategies at companies like Swire and Cox Communications. With an MBA in Marketing from Emory University and additional executive education from prestigious institutions, Mark combines strong analytical and leadership capabilities to drive significant business results.

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