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Alex Boeing is a seasoned professional in brand management and licensing with extensive experience in the entertainment and consumer goods sectors. Currently serving as Vice President of CAA Brand Management at Creative Artists Agency since August 2021, Alex previously held key positions at IMG, including Associate Vice President and Director of Licensing from March 2016 to July 2021. Prior experience includes managing director roles at Global Trademark Licensing and brand licensing management at BMW Group. Alex holds a Bachelor of Commerce degree in International Marketing from Fontys Venlo University of Applied Sciences.