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Patricia Arescy is a seasoned professional currently serving as the Business Development Director at C21Media and as a Commercial Media Consultant at PCA Media. With extensive experience in commercial strategy across various sectors, including television, technology, and film, Patricia has a proven track record of securing commercial revenue, identifying new revenue streams, and designing innovative sponsorship packages. Previous roles include Vice President of International Sales at Deadline Hollywood, and various leadership positions at Informa Tech, Digital TV Europe, and Broadcast. Patricia's career began at FT Business as a Sales Executive, supported by a Master’s degree in Bilingual Translation from the University of Westminster.