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Nir Lempert is the Chairman of C Mer Industries Ltd. Nir has over 15 years of experience in media and technology.

Lempert began their career as a journalist and editor for the Israeli newspaper Maariv. Nir then transitioned to Channel 10, where they served as CEO from January 2004 to December 2006.

In November 2005, Lempert joined the zap group, a leading media company in Israel for small and medium businesses (SMBs). Nir was instrumental in transforming the company from a printed media company to a digital media company. Under their leadership, the company rebranded from "Yellow Pages" to "Zap."

In their current role as CEO of C Mer Industries Ltd, Lempert is responsible for the company's overall vision and strategy. Nir has continued to lead the company's transformation into a digital-first organization. Under their guidance, C Mer Industries Ltd has acquired several startups and merged them into the company.

Nir Lempert has a Bachelor's degree in Economics from Tel Aviv University.

Alik Altermalin - CEO, Mer Group Mexico, Itzhak Schwartz - GM Defence & Tech Devision, and Omer Laviv - VP, Business Development report to Nir Lempert.