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With over 25 years of strategic and tactical marketing experience, Michael brings a unique perspective to the creative process. His multi-industry experience in oil and gas, construction, marine, medical, retail and government offers a breadth of application knowledge. Having owned a marketing agency in the past, he understands what is required to deliver an amazing client experience. From client acquisition to fulfillment to retention, his keen sense of delivering excellence is congruent with the Byers Creative vision.