ÂÜÀòÂÒÂ×

Yiran Cao is an accomplished professional with extensive experience in digital marketing and app acquisition. Currently serving as Global App Acquisition Lead at Bybit Fintech Limited, Yiran has successfully established paid app channels, managing budgets exceeding $15 million USD and leading a team of ad specialists across over 20 markets. Previous roles include managing strategic brand partnerships at Shopee, where Yiran supported over 20 China accounts and initiated a bi-weekly newsletter approved by the CEO. As a Programmatic Account Manager at Vuclip, Yiran executed performance marketing strategies that significantly increased app installs. Yiran's early career includes roles in financial planning at Johnson & Johnson and relationship management at Bank of Communications. Educational qualifications include a Master of Science in Business Analytics from the National University of Singapore and a Bachelor's degree in Economics from Zhejiang Gongshang University, complemented by studies at Columbia University.