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James Needham is a seasoned branding and communications professional with over 17 years of experience in Australia and the UK. Currently serving as a Founding Partner at by The Network and Co-founder at untangld, James also operates as a Senior Brand and Comms Strategy Consultant. Previous roles include Director of Brand at CHE Proximity and Senior Strategic Planner at TBWA Australia, with a strong focus on digital strategy and integration. James has been involved in strategic planning for various high-profile brands including Cadbury and Nike, and possesses an extensive background in market research and creative development. Academic credentials include a Bachelor of Arts and a Diploma in Creative Writing from the University of Melbourne.