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Susanna De Luca is a seasoned professional with extensive experience in research and analytics, holding the position of Senior Research Manager in the Web Monitoring and Text Analytics Team at Doxa since April 2013. With a strong focus on AI-driven Text Analytics projects, Susanna has a robust background in digital research, having previously worked as an NMIncite Researcher at Nielsen and as a Senior Market Researcher at Synovate. Additionally, Susanna has contributed to academia by teaching workshops on social media analysis at the Università degli Studi di Trento and conducting focus group laboratories at the Università degli Studi di Milano-Bicocca. Susanna’s academic credentials include a PhD in Sociology and Social Research Methods from the Università degli Studi di Milano-Bicocca and a degree in Sociology - Political Science from the Università degli Studi di Milano.