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Cris Tarrant is a seasoned leader and market research expert, currently serving as Chairman and Chief Executive of BVA BDRC, a comprehensive market research agency with international branches. Tarrant also holds positions as Non Executive Director at Hunch Sports Ltd, focusing on customer data engagement, and On Device Research, which aims to enhance advertising effectiveness. Additionally, Tarrant serves as Co-Chair of the Communications and PR Committee for the Sustainable Hospitality Alliance, addressing industry challenges, and as Non Executive Director for St Brides Partners Ltd, a financial PR consultancy. Previously, Tarrant was Managing Director at Applied Research & Communications and Research Group Head at NOP Market Research. Academically, Tarrant holds a BSc in Geography from Durham University and a PhD in Social Sciences from The University of Manchester.