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Martin Lindstrom, author of the new book Brandwashed (Crown Business) is chairman and founder of Buyology, Inc. He was named one of the World's 100 Most Influential People of 2009 by Time magazine. Among the world's best-known marketers, Lindstrom advises top executives at companies such as McDonald's, Procter & Gamble, and Microsoft. He is the proponent of a new global marketing ethical standard and his previous book, Buyology, was a New York Times and Wall Street Journal bestseller, and a USA Today "Pick of the Year."