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Nova Rianda has extensive work experience in merchandising. They started their career as a Merchandiser Intern at PT. Gilang Agung Persada in April 2017 and worked until June 2017. After that, they joined Kanmo Group as an Assistant Buyer - Merchandiser from November 2017 to October 2018. Following this, they became an Executive Buyer - Merchandiser at Kanmo Group from October 2018 to March 2019. Nova then worked at H&M as an Executive Merchandiser from March 2019 to June 2021. Currently, they are working at Buttonscarves, where they hold the position of Sr. Merchandiser Specialist since July 2021. They were recently promoted to Merchandising Manager in August 2022.

From 2014 to 2017, Nova Rianda attended LaSalle College in Jakarta, where they pursued a degree in Fashion Business. The field of study during this period is not specified.