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Michael Smout possesses extensive experience in fundraising and marketing, currently serving as the Head of Membership and Individual Giving at Butterfly Conservation. Previously, Michael held key positions including Head of Individual Giving at RBLI, Associate Head of Supporter Development, and Fundraising Manager at NSPCC, as well as Head of Marketing and Marketing Manager at the Family Holiday Association. Additional experience includes roles at OLIVER Agency where Michael advanced from Account Director to Strategic Account Director. Michael holds a Diploma in Marketing from CIM and a CNAA Postgraduate Diploma in Marketing Management from the University of Staffordshire.