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Sara leads the strategy unit and practice at Butchershop® Global - overseeing the brand strategy, experience strategy, and digital brand performance teams. In her 6 year tenure with Butchershop, she has expanded the aperture of what strategy means to their work, introduced new research methodologies and practices, and extended the range of strategic products they provide to their client partners driven by data and insights.

Sara and her team of strategists are passionate about uncovering opportunities to help companies, particularly those in emerging industries, finding clarity in the complexity as they grow, scale, and evolve. After spending the past 5 years working out of Butchershop’s San Francisco office, Sara recently relocated to Brooklyn to help build and grow Butchershop’s New York hub.