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Hector leads the Digital and Technology Practices at Butchershop Global, a multi-disciplinary unit that includes Digital Design, App and Software, eComm, Web3, and Website Development, Quality Assurance, and Digital Operations & Infrastructure. In his career Hector has launched over 300 digital projects and products, has led software development for Fortune 500 companies and many prolific startups in ground-breaking categories. He was the CEO and Partner at Maniak, a Software Development and Design Company in Guadalajara, Mexico, which was acquired by Butchershop in 2021.

Hector provides a deep understanding of current and emerging technologies and how those apply to and impact their client partner projects and products. Under Hector’s leadership, Butchershop Digital and Technology Unit delivers experiences for their partners that are unmatched, visually rich and interactive, and with a precise focus on creating value and increasing conversions, impact, and value. Hector is an engineer with a deep love of arts, music and woodworking; he spends his free time making fine furniture and jammin’ where possible.