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James Coleman has a strong background in national account management, having worked with various companies such as Butcher's Pet Care, Hain Daniels Group, Fox's Biscuits, and Cellar Trends. James specializes in managing accounts for major retailers such as Sainbury's and ASDA, with a focus on both branded and own label products. With experience in the food, beverage, and automotive industries, James has a proven track record of developing commercial plans and driving food innovation through category insights.