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Helen Simmonds is an accomplished advertising professional with extensive experience in media strategy and operations. Currently serving as Associate Director of Global Ad Strategy, Planning & Yield at Insider, Inc. since March 2020, Helen previously held key roles at Bloomberg LP from July 2009 to November 2018, including Head of EMEA & APAC Planning & Campaign Management and Head of EMEA & APAC Digital Ad Operations. Helen demonstrated expertise in planning and implementing cross-platform advertising campaigns, maximizing revenue, and leading international teams. Earlier career highlights include roles at Yahoo! as an Advertising Operations Specialist and at JCDecaux as a Project Manager, overseeing significant advertising projects and client campaigns.