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Genevieve Tong is an accomplished marketing professional with extensive experience in managing and enhancing brand identity for various organizations. Currently serving as the Head of Marketing for Startups & Fast Growth Companies at Business Finland since August 2019, Genevieve has previously held the position of Marketing Communications Manager and led a significant re-branding initiative at NewCo Helsinki from May 2016 to July 2019. Prior consultancy work as a Licensing Sales Consultant showcased skills in sales and account management, while roles at Rovio Entertainment Ltd. included Licensing Manager and Licensing Coordinator, focusing on financial analysis and management support. Genevieve began the career as a Trade Marketing Coordinator at Golla Oy and holds Bachelor's Degrees in Advertising and Public Relations from the University of Lincoln and International Business/Marketing from Metropolia University of Applied Sciences.