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Erin Rich is currently the Head of E-Commerce & Marketing at Burt's Bees Baby since April 2024, following a robust tenure at Timex Group where roles included Director of Global E-Commerce and Senior Manager positions focusing on Buying, Merchandising, and Marketplaces from April 2017 to April 2024. Previous experience includes E-Commerce Manager at Alexis Bittar for a brief period, and several roles at Burt's Bees Baby and other companies such as Bob's Stores and Carter's, which established a strong foundation in retail and e-commerce management. Erin holds a Bachelor's degree in Fashion and Retail Merchandising from Lasell University, completed between 2008 and 2010.