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Jessica C. is a seasoned data analytics professional with extensive experience in consumer insights and market research. Currently serving as a Senior Data Analytics Manager at BCW Global since January 2022, Jessica has previously held key roles including Senior Analyst in Consumer Insight at Hong Kong Disneyland, and Senior Research Manager at Consumer Search Group. Expertise spans campaign ROI evaluations, product launch strategies, and comprehensive market research methodologies. Jessica's academic credentials include a Master of Business Administration in Marketing from National Taiwan University of Science and Technology and a Bachelor of Commerce in International Business from Tunghai University.