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Crystal Song is a seasoned professional with extensive experience in business development and expansion within the fashion industry. As the Head of Business Development for Burberry in China, Crystal demonstrates a strategic approach to market growth. Previous roles include serving as the Head of COS Expansion in Greater China and the North Region Expansion Director at H&M, along with being the Director of Expansion at Stellaluna Fashion. Early in career development, Crystal held a position as Marketing Supervisor at Daikin (China) Investment Co., Ltd. Educational qualifications include an Executive Master of Business Administration from China Europe International Business School (CEIBS) and a Bachelor's degree in Economics from Beijing Wuzi University.