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Kristian McBride is a seasoned professional in the digital marketing field, currently serving as Senior SEO at Bupa since August 2022. Prior experience includes a role as Group SEO/CRO Manager at Regatta Ltd from April 2013 to December 2021, where Kristian was responsible for driving organic traffic through onsite SEO strategy, link building, and A/B testing across various UK and international brand websites. Earlier career roles included Ecommerce Executive at Litecraft.co.uk and Ecommerce Administrator at Clothes2Order, alongside initial experience as a Graphic Designer. Kristian holds a Bachelor of Arts (BA) in Graphic Design and a Higher National Diploma in Graphic Design from The University of Salford, obtained between 2000 and 2004.