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Yanyra Bonilla is an experienced CRM professional currently serving as the CRM Manager at Bumble since August 2021, where responsibilities include driving global CRM strategy and collaborating with regional teams to exceed retention goals. Previously, Yanyra worked at Just Eat Takeaway.com from August 2019 to August 2021 as a Senior Global CRM Executive and Global CRM Executive, successfully executing automated CRM programs and managing campaigns in the Spanish market that led to significant order growth. Earlier experience includes a role at TouchNote as a CRM and Email Executive, overseeing global CRM campaigns, and a position at SKIN RESEARCH GROUP as a Marketing and CRM Executive, focusing on customer loyalty through targeted campaigns. Academic credentials include Bachelor's degrees in Political Science and Administration from Universidad de Granada and Johannes Gutenberg University Mainz, along with a Certificate in Professional Marketing from CIM.