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Natalie Sportelli is an accomplished content and brand strategist with extensive experience in various leadership roles across media and investment sectors. Currently serving as Director at Bullish since September 2023, Sportelli previously held the position of Head of Content at Thingtesting, where responsibilities included developing content strategies and managing social media presence. Prior to that, at Lerer Hippeau, Sportelli worked as Director of Brand & Content, overseeing original content production and brand-building efforts. Sportelli's early career includes roles at Forbes, where contributions ranged from editorial work to producing the annual 30 Under 30 lists. Natalie Sportelli holds a Bachelor's Degree in English with Creative Writing and History from Colgate University, completed in 2015.