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Lorenzo Zhou is an experienced digital marketing professional currently serving as a Digital Media Associate Manager at Bulgari since June 2021, with previous roles including Global Media Planner and Global Digital Performance Expert. Prior experience includes a position as Group Digital Marketing Specialist at New Guards Group, managing digital marketing for multiple high-profile brands, and serving as Global eCommerce Marketing Specialist at Salvatore Ferragamo, where responsibilities encompassed SEM performance analysis, retargeting, and eCommerce dashboard management. Lorenzo Zhou holds a Master’s degree in International Management from Università degli Studi di Modena e Reggio Emilia and various international educational experiences, including programs in Shanghai, Coimbra, and Södertörn.