��������

Jeanine Froke is a seasoned marketing professional with extensive experience in the building materials and construction industry. Currently serving as the VP of Marketing at Builders FirstSource since January 2021, Jeanine is responsible for brand building, product marketing, digital marketing, and communications. Prior to this role, Jeanine was the Senior Marketing Director at BMC, where contributions included the development of a unified brand platform and leading the brand strategy for the significant merger of BMC and Stock. Jeanine also served as Marketing Manager at ProBuild Holdings, where execution of a marketing startup for a specialty hardware vertical took place, and at ORCO Construction Supply, where a comprehensive re-branding campaign was successfully executed. Jeanine holds a Bachelor of Science degree in Marketing from California State University, Stanislaus.