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Margaret Briggs is an experienced professional in digital analytics, currently serving as the Lead Digital Analytics Manager for BT and EE. Previous roles include Digital Analytics Lead at Plusnet during a secondment and Senior Digital Analyst. Margaret has held positions at Camelot as Digital Analytics Manager, and at Kindred Group plc as both Insight Analyst Domain Lead and Insight Analyst. Additional experience includes working as an Ecommerce Analyst at La Perla and as a Web Analyst at TOPSHOP TOPMAN. Margaret holds a Master's degree in Genetic Epidemiology from The University of Sheffield and a BSc in Cognitive Science from Keele University.